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You are here: Home / Branding

Branding

One of the most important decisions when working on the marketing strategy of your business is to choose how your Brand is going to represent you, keeping in mind that you will have to “stick to it” for a very long time. The Brand will be that look, that style, that idea that will immediately connect your customers thoughts to your company.

Your Logo, the design and the color scheme you choose need to be a cohesive set of well evaluated details, in order to give the best result with the less effort.

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When our team worked on our brand, they started with analyzing the right questions. What is the idea that we want to follow? What is the story that we want to tell? What do we want to represent? The answer was right in front of us – courage, unknown, freedom, expressiveness, belief, hope … even […]

 How Important Are Customer Reviews For Online Marketing? Jayson DeMers,   CONTRIBUTOR I de-mystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own. (extract from Forbes.com)   Off-site Ranking Benefits The number of positive reviews you have on external websites might actually have a bigger impact on your rankings […]

 How Important Are Customer Reviews For Online Marketing? Jayson DeMers,   CONTRIBUTOR I de-mystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own. (extract from Forbes.com)   If you’ve ever bought anything online, you’ve encountered a typical online review. You might have found an aggregated “star” rating for a […]

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